• November 2020

    Buying a Home in Santa Cruz

    What to Know About Buying a Home in Santa Cruz by Seb Frey One of the most popular pieces I’ve written in 17+ years selling real estate in Santa Cruz county is one where I take buyers through the whole process of buying a house in Santa Cruz, from start to finish. But with prices surging to astronomical heights, this real estate market feels so much different than anything I’ve seen before. But what, exactly, is so different about today’s Santa Cruz real estate market? To get a perspective, the median sale price for single family homes in the third quarter of 2020 was $1,050,000 – that compares with a…

  • October 2020

    The State of the Santa Cruz Real Estate Market

    The State of the Santa Cruz Real Estate Market BY seb frey 2020 has proven to be a year like none in living memory, and with a contentious presidential election right around the corner, you know it’s going to get stranger. Yet in the midst of a global pandemic, nationwide civil unrest, and the sudden loss of many millions of jobs…a strange thing has happened to the Santa Cruz real estate market. The year started off strong. The fourth quarter of 2019 saw a market that was flagging–homes were taking longer to sell, and many sellers were making painful price reductions to get their homes sold before the holidays. But…

  • Firefigtersback burning
    September 2020

    Fires and Real Estate

    What’s the Future of Real Estate After the Fires? BY SEB FREY It’s a nightmare. That’s really the best word I can come up with to describe the fire burning still in Santa Cruz as I write this. Cal Fire calls it the CZU Lighting Complex Fire, but I find that name really cumbersome, and too clinical. Calling it that, for me, disassociates the inferno from the communities and the lives that it’s torched. A week or so ago, an acquaintance of mine posted on Facebook that he thought this fire would be remembered as the worst thing to happen to Santa Cruz county since the Loma Prieta Earthquake of…