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Friday, July 1, 2022

Friday, June 24, 2022

Friday, June 17, 2022

Friday, June 9, 2022

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Keeping up with reading this summer while still having fun!

Friday, June 02, 2022

Why we celebrate Memorial Day.

Friday, May 27, 2022

Our Editor weighs in on the big debate. Which way to vote on Measure D.

Friday, May 20, 2022

Finding what works for YOU! You are incredible, not matter what.

Friday, May 13, 2022

Celebrating Moms Everywhere! We've got the dream list!

Friday, May 6, 2022

It's time to nominate YOUR Family Favorites!

Monday, May 2, 2022

After two years...Kids Day is FINALLY HERE!

Friday, April 22, 2022

This Earth Day Lets Remember to Love the Earth and Each Other

Friday, April 15, 2022

Your Local Guide to Santa Cruz Activities!

Friday, April 8, 2022

Can you believe it? We've been around for 25 years!

Friday, April 1, 2022

It's beginning to look a lot like SPRING! Celebrate art with us!

Friday, March 25, 2022

Change is on the horizon. What's going on with the time?

Friday, March 18, 2022

It's time for those teen summer jobs! Is your teen ready?

Friday, March 11, 2022

We're up to the task, talking about the fentanyl epidemic.

Friday, March 4, 2022

Everything Preschool! Are you prepared?

Friday, February 25, 2022

Your Dental Health & Pregnancy: The facts

Friday, February 18, 2022

Need some help choosing the perfect gift for your loved one?

Friday, February 11, 2022

Love is a language. Cookies are its words.

Friday, February 4, 2022

First look at February's Issue before it hits newsstands!

Friday, January 28, 2022

Win Tickets to the Santa Cruz Symphony!

Friday, January 21, 2022

Love IS the Best!

Friday, January 14, 2022

Kicking off the new year!

Friday, January 7, 2022


Happy New Year!

Friday, December 31, 2021

Merry Christmas!

Friday, December 17, 2021

Home for the Holidays

Friday, December 17, 2021

Supporting Local, Accessibility in Gaming and Mental Wellness

Friday, December 10, 2021

We are your gift giving resource this Holiday Season!

Friday, December 3, 2021

Did you know our publisher is a ROCK STAR?!

Friday, November 27, 2021

We are THANKFUL for YOU, our readers!

Friday, November 19, 2021

Filling yourself with wellness and yummy eats!

Friday, November 11, 2021

Health check in, new family services, plus more!

Friday, November 5, 2021

How’s Your Metabolism | Circle Family Center | Lying or Pretending | Vanessa’s Silver Lining

All of the Halloween fun!

Friday, October 29, 2021

A-Mazing Fun | Coloring Contest | Spooky Winners | Day of the Dead is not Halloween

Everything Birth and Babies, Plus More!

Friday, October 22, 2021

Santa Cruz Sea Walls | Swank Farms | Birth Stories | Clean Teeth

Must Read Education Advice

Friday, October 15, 2021

Educational Needs | College Application | Tired Mom Lunches | What the kids are saying, about Halloween

Pioneers of At-Home Birthing

Friday, October 8, 2021

Birth Happens | Violence at School | Spooky Coloring Contest | Community

Ready to see our baby photo cover winner?

Friday, October 1, 2021

Baby Cover Winner | Pregnancy and Birth Guide | Halloween Returns! | Halloween Fun and Events

A Week of Celebrations!

Friday, September 24, 2021

MusicalMe | Nature’s Best Medicine | Local Artist | Youth Action Network

Your chance to WIN tickets to the Santa Cruz County Fair!

Friday, September 10, 2021

Baby’s Lifeline | Hallie Green, a Mom Making a Difference | Coloring Contest | Slow Streets

September's Issue is on Newsstands NOW!

Friday, September 3, 2021

Famed Santa Cruz Artist | 6 Minute Abs | Summer to School Transition | Success through Organization

Back to it's going.

Friday, August 27, 2021

Back to a New Normal | County Scoop | Questions for Mom | Modern Realtor

Check out our comprehensive Back to School Guide! ✏

Friday, August 20, 2021

Back to School Guide | I learned it on Tik-Tok | What the Kids are Saying | Local Artist: Gavin Gasparotti

When was the last time you rode a roller coaster?

Friday, August 13, 2021

Back to In-Person | Moms Who Make a Difference | Financial Fitness | Getting Back in Rhythm

Tips for addressing your child's anxiety and a possible grade bump!

Friday, August 06, 2021

Need a Grade Bump | Facing School Anxiety | Protect Breastfeeding

Preparing for back to school!

Friday, July 30, 2021

10 Questions with Faris Sabbag | Better Shoes for Your Kids | Memories of Santa Cruz | Plant-based Health Bar

The tire swing wasn't stolen!

Friday, July 23, 2021

Get Reading this Summer! | Young Writers Best in Show | Mac or PC for Back to School | Where is the tire swing at Blue Ball Park?

Can this invention save your home from fire?

Friday, July 16, 2021

Student Fire Safety Invention, Musical Babies, Scary Rides, and Teen Mental Health

Can you leave your kids home alone?

Friday, July 09, 2021

Parenting these days, thriving libraries, work and parenting balancing, and taking the kids to Underland.

Finally we can celebrate the Fourth!!

Friday, July 02, 2021

Parades, flyovers, berry tasting and water slides! The fun is back!

We all need broadband, right?

Friday, June 25, 2021

Santa Cruz Wired, discovery is back, congressman checks out trans community, and what next for grads?

Have you visited the cows at Arana Gulch?

Friday, June 18, 2021

Music is Cool and Important, A Beach Volleyball Player Who Hates Sand? , The Pandemic hasn’t Stifled these Grads, Get Pumped!

Buying a new computer? Don't get ripped off.

Friday, June 11, 2021

Discovery Moms, Here’s what some grads are doing (SLVHS), We Asked for Pet Photos; You answered

Dads and Grads Gift Guide

Friday, June 4, 2021

Find the perfect gift for the dad or grad in your life! This month’s local artist, pets, and Redball project!

Pack up the car for the holiday!

Friday, May 28, 2021

Keeping your organized, hidden beaches, Adventures in Mom-ing, and a new art space opening in Felton!

Your has a credit card?!

Friday, May 21, 2021

Building financial literacy at a young age, plus resetting the gut after shelter in place eating.

Do you know about our hidden beaches?

Friday, May 14, 2021

Hidden Beaches, Rock Star Kids, and Graduates!

Surfing Mama's and Other Moms

Friday, May 7, 2021

Wave Riding Moms, Hidden Beaches, and Our Mother’s Day Gift Guide

Don't survive, THRIVE

Friday, April 30, 2021

Families Bond

Long Strange Trip

Friday, April 23, 2021

Is there light or dark at the end?

Are You Ready for Summer?

Friday, April 16, 2021

We’ve got you covered for Summer Activities!

Life After Covid | Shelter in Place

Friday, April 9, 2021

What Kids Want First Thing After Covid

Free College Money, Food, and Social Justice

Friday, April 2, 2021

Not Junk Mail, It’s Real.

Things Are Opening Up All Over

Friday, March 26, 2021

The Boardwalk is Hiring!

Pandemic Skateboarding?

Friday, March 19, 2021

Skating is Bigger. Schools are closed, sales are up.

What Are Those Purple Porch Lights?

Friday, March 12, 2021

Purple Porch. It’s Not a Fad.

Schools Reopening, Kids Store closing

Friday, March 5, 2021

Little League, Things are Returning Safely

Fix your WiFi and Dentists During COVID

Friday, February 26, 2021

Bad WiFi, Bad Luck

Do you know a Mom who made a difference?

Friday, February 19, 2021

Moms Make it Great: Every Month is Mother’s Day Here

What do you tell your kids about politics?

Friday, February 12, 2021

Politics and COVID: How should you talk to your kids?

Keeping Schools Safe During COVID

Friday, February 5, 2021

Face to Face: What Can Schools Do?

Black History Month/Valentine's Day

Friday, January 29, 2021

Take a Sneak Peek at February’s Issue Before it Hits Newsstands

In with the new, out with the old.

Friday, January 22, 2021

This week’s newsletter covers meditation for kids and a whole week of school open houses.

Eat Healthy, Excercise Better

Friday, January 15, 2021

Learn ways to improve your health in the new year.

Where are the Butterflies and Sea Otters

Friday, January 8, 2021

Monarch Butterflies numbers have declined, read more on how you can help their numbers.

What will the New Year Bring?

Tuesday, January 6, 2021

Take a peek at upcoming January Celebrations.


Choosing Positive Post Holidays

Tuesday, December 29, 2020

Making the most of the “Neither Here Nor There” time between the holidays and the new year.

The Holidays are you feel festive?

Friday, December 18, 2020

Holiday Tips, Good Stuff and Upcoming Week’s Calendar

Local Davids Versus Goliath Amazon

Friday, December 11, 2020

Locals vs Amazon: Can our Stores Survive?

A holiday season unlike others!

Friday, December 4, 2020

HOLIDAY LIGHTS is a half mile drive through experience at the Santa Cruz County Fairgrounds of spectacular lighted holiday displays.. Giant Christmas trees twinkling with lights – Santa – reindeer – snowmen – lighted tunnels and many more magical moments. Stay in your warm car and drive through this Holiday Experience.

Supporting Local Businesses this Holiday Season

Friday, November 27, 2020

We are fascinated by the topic of co-sleeping. We’ve got friends who separate as early as possible and some who take their time. Paul McCartney said his whole family slept in a big bed in his cabin for years and years. What do you prefer?

Lots of Holiday News as the Year Winds Down

Friday, November 20, 2020

Growing Up’s computer wiz, Luigi Obbiedo weighs in on whether you should run out and buy that new iPhone right away. What do you think he’ll say?

Everything Changes

Friday, November 13, 2020

Here’s a local story you won’t forget. After a planned trip to Mexico fell through, this wanderlust family has parked their sailboat right off the Santa Cruz Wharf and are living there. What are they learning? What’s life like on the water? How are the kids enjoying it?

New Ways to Entertain

Friday, November 6, 2020

Parents all have the same questions–what can I do to keep the kids entertained without screens. Well, the county parks are back in operation and we love that. What about playing a podcast on the way to the park or later?

Weekend of Halloween Events

Friday, October 30, 2020

The ghoulish holiday has become as confusing as everything else these days. Some neighborhoods are bonding more with parades and local gatherings. Downtown’s big celebration is off. The Boardwalk has trick-or-treating.

Zoom Gatherings

Friday, October 23, 2020

We love the TV commercial where the guy walks into his patio wearing a button down shirt and his tighty whities, thinking his scheduled meeting is on Zoom, only to find out it’s in person.

New Babies, Inside Education, and October Fun!

Friday, October 16, 2020

If having a baby during a pandemic wasn’t stressful enough, add being evacuated during an unprecedented fire. Moms have an inherently unique strength, and giving birth during crazy times is no match. In the middle of August, both Kristin and Mayya were preparing to have their babies, and then the lighting storms hit, lighting the mountains on fire, then the entire San Lorenzo Valley was evacuated.

How to Celebrate Halloween Safely

Friday, October 9, 2020

No, there’s plenty to do. You can see the events and our readers thoughts about what to do for the last day of October and preparing for it right here. Plus see our list of the best creepy Halloween family movies.

Important news and information for October.

Friday, October 2, 2020

Santa Cruz has the best signs. This one is at Arana Gulch park, a once hotly-debated project that has been a great success, and will make you smile while doing the dirty work. Nice job, whoever created it.

It's beginning to look like fall.

Friday, September 25, 2020

Among our kids’ biggest fears is that they won’t be able to continue our annual tradition of celebrating Halloween at a theme park fright fest. We are still waiting for news on what, if anything, local and state theme parks will be doing for the holiday. So far, the news is more gloomy than the one-time decorations. Meanwhile, at least we can go to drive-in movies at the beach. We also enjoy, more than ever, the Spirit Halloween store and are looking forward to a parking lot display and sale at our favorite local haunt, Trick or Treat productions, now on 17th Street in the old Ledyard building. More on that soon.

Generosity is love in action.

Friday, September 18, 2020

Growing Up put out the call to action to collect items to donate to the schools most affected by the CZU Lightning fires, and you answered! The love shown by Growing Up readers for the communities in Santa Cruz County was breathtaking. Thanks to the generosity of the Owners of Kiantis and their employees, Palace Art Supply, Salesian School, Growing Up Staff, and many individual monetary contributions, we could fill over 800 bags of goodies.

Helping others, and taking care of yourself during a crisis.

Friday, September 11, 2020

Louanne Myers, retired teacher from San Lorenzo Valley USD, wrote down her thoughts about volunteering at the Fairgrounds with two young family members in the days following evacuations from the CZU Lightning Complex fire in the Santa Cruz Mountains.

Issues and debates, plus some good news.

Friday, September 4, 2020

Hundreds of firefighters from out of the area are staying at local hotels, including the Best Western Seacliff Inn. Residents turned up at 5 a.m. to wish the firefighters well. Thanks to you early birds and you great firefighters, from Growing Up in Santa Cruz.

Out of the ashes beauty will rise.

Friday, August 28, 2020

Hundreds of firefighters from out of the area are staying at local hotels, including the Best Western Seacliff Inn. Residents turned up at 5 a.m. to wish the firefighters well. Thanks to you early birds and you great firefighters, from Growing Up in Santa Cruz.

Communities come together as our mountains are ablaze.

Friday, August 21, 2020

Just as Santa Cruz was beginning a recovery from COVID-19, the county was struck by another terrible tragedy, fires that have burned 50,000 acres and destroyed homes and lives.

Miss going to the movies? How about a drive in?!

Friday, August 14, 2020

Businesses are doing what they have to in order to survive the pandemic and some are coming up with ingenuitive ways to reach families and stay safe. The Santa Cruz Beach Boardwalk is turning its parking lot into a giant drive-in movie theater, showing classics on the big, big screen for only $25 a car load.


Changes are Fluid, How to Adjust Accordingly

Friday, August 6, 2020

What can you do without in-person school? We’re tracking options and sharing with you businesses that are moving their learning online.

Surviving Shelter-in-Place and Screen Time

Friday, July 24, 2020

If you’ve managed to survive this shelter-in-place without letting your kids have excessive screen time, we salute you. Parents used to call TV the “electronic babysitter,” but now it’s been replaced by tablets and desktops.

What is School Going to Look Like in the Fall

Friday, July 17, 2020

Freedom is taking on a whole new meaning in the wake of the coronavirus. Do we open schools? Do we open beaches? Do we wear masks? Things one would think aren’t debatable are suddenly becoming constitutional issues.

Special Solutions for Special Needs

Friday, July 10, 2020

July is our annual special needs issue and we salute the great things being done in Santa Cruz to help those who need it most. This month’s issue has a moving story about the Autism Family Network and its founders, motorcycling banker Stoney Godet and Gabby Johnson.

Teach Your Children Well

Friday, July 3, 2020

The biggest issues in Santa Cruz and the world right now are racism and the coronavirus, both deadly diseases.  How do you raise kids not to be racist, when this virus has spread, with seemingly invisible symptoms, but has been rearing its ugly head a lot lately?

How to Deal with Grief

Friday, June 19, 2020

We watched the memorial service for Santa Cruz Sheriff Deputy Damon Gutzwiller, 38, and it was overwhelmingly sad. A white supremacist murdered the deputy in Ben Lomond, June 6. He had a 2-year-old son, Carter, and his wife, Faviola, has a baby due this month.

A New Normal

Friday, June 12, 2020

Some of the highlights include students and employees wearing masks and social distancing. 

Finding Ways to Make a Difference

Monday, June 8, 2020

We saw an editorial cartoon that stands out and defines the times. There was a small grim reaper with coronavirus written on it. Behind it was a much larger grim reaper that said Climate Change. “Who’s your agent?” asked the bigger one. Just as many people ignored the virus and equal rights for all races, they have their heads in the sand about a considerable threat.

Let the Graduation Ceremonies Commence

Friday, June 5, 2020

Nothing feels quite normal, but schools are doing their best to make graduates feel special. Here’s what some of our local schools are doing:

Santa Cruz Leads the Way

Monday, June 1, 2020

Just as it started to feel like we could reach some kind of normal, parts of the country are now in flames. How do you explain it to your kids or do you shelter them from the storm?

Graduation, Beaches and Ice Cream!

Monday, May 27, 2020

Our social media audience is growing! Follow us on Instagram @growingupsc for a chance to win an ice cream delivery from Aunt Lali’s Treats! (service area from Ben Lomond to Santa Cruz)

Dive into May's Articles

Friday, May 15, 2020

The Santa Cruz County Animal Shelter will host a Pet Food Pantry for pet owners in need. Free pet food can be picked up at the Shelter’s Education Center, 2260 7th Avenue in Santa Cruz on May 19 from 10 am to noon. During this time, the Shelter is also accepting pet food donations for these pets in need. You can drop off unopened pet food at the Shelter’s entrance (1001 Rodriguez St.) in Santa Cruz at the front door.

Taking Time Away from the Screen

Monday, May 11, 2020

Soquel High 16-year-old Jayden Gallegos found a new passion during the Stay In Place order (besides video games).  He’s making planter boxes. SInce his mom posted about it on Facebook, the orders have been streaming in fast. At first the starting price was $12 for each box, but he raised it to a starting price of $16 for smaller ones of 24 X 10 X 8 inches

Find the Magic in Your Own Backyard

Monday, April 27, 2020

Another day when hard-working parents have to also be homeschool teachers, especially tough with toddlers. 

What have we got the most of in our backyard? Nature. And we’re so lucky to have so many types of ecosystems right here. 

Writer Sandi Schwartz, who writes the Happy Science Mom blog has these suggestions for what to do this week with your young ones.

Celebrating Earth Day's 50th Anniversary

Wednesday, April 22, 2020

Fifty years ago much of the country shut down on a Wednesday for a new reason: they wanted to share their concerns for the state of the environment. The first Earth Day went nationwide, amazingly enough, organized by members of both parties, back when things happened like that.

Santa Cruz Gets an A for Sheltering in Place

Wednesday, April 15, 2020

County Health Chief Dr. Gail Newel announced that beaches and parks will reopen Thursday and will stay open unless people are seen to be violating social distancing. She said the county is looking at opening up more businesses by May 4, but couldn’t say for sure what will happen until that date. She said she expects future waves of the virus in the county, but suggested summer camps may be opened.

As reported in the Santa Cruz Sentinel, she said,  “This would be over time that we would try various measures, and then perhaps also need to retract them as well,” Newel said. “We’re hoping that the public can get used to the idea of pivoting and needing to change direction at times to control the virus.”

How are things changing in your home?

Monday, April 13, 2020

We’ve got all the time in the world to study what we want or take on new at-home challenges. It’s easy to think that maybe this is a vacation, but it’s not. Students are still doing online classes and tons of homework (about which some parents are whining more than the kids. Are they getting too much or it is a necessary evil since they have no classes?)

Laughter and Dance Make the BEST Medicine

Monday, April 6, 2020

Looking for some fun things online for entertainment? How about comedy? DNA’s Comedy Lounge, hit hard after its pretty recent opening, is offering live comedy shows online. It’s a great way to have fun and help a local business.

Shelter in Place Building Stronger Community

Friday, April 3, 2020

Here’s the best laugh we’ve had all day. I bought Companion Bakery’s “Classic Shelter Box,” which includes a bag of granola, a loaf of picnic bread, a loaf of three-seed bread, six cookies, three buckwheat scones and three Galettes for $55.

Not only is it filled with day-brightening fresh treats, but we are doing everything we can to support local restaurants and businesses, buying at least one meal a day out of the house. But here was the laugh: when we opened the shelter box, on top of the bread was a roll of toilet paper. Well played, Companion!

No April Fools Here

Wednesday, April 1, 2020

Like our readers, we are stuck at home too with, well a bunch of kids of all ages, trying to figure ways to keep them happy and us sane.

During the quarantine, which is now expected to last another month, at least, we will step up the number of newsletters we send out to keep you informed about all levels of the novel disease and its effect on our community.

*Gavin Newsom has announced distance learning will continue until the end of the academic school year for all schools.

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