December 2020

To say these holidays are like no other is an understatement, but if there’s one positive thing to come out of this pandemic, it’s the realization that we need to support our neighbors and help each other. As Bookshop Santa Cruz owner Casey Coonerty Protti says, "Amazon doesn’t need your money, our local merchants do." This is a good time to stop browsing online, support local businesses, find special gifts and explore your community all at once. This gift guide highlights local businesses countywide to help you bring a little piece of Santa Cruz County to your holiday celebrations


Red Apple Cafe – Aptos
Deer Park Marketplace
783 Rio Del Mar Blvd. Ste 15
Aptos, CA 95003
[email protected]
Happy Holidays! Thank you for all your support this year. Our New Covid Hours are 8:00am – 3:00pm Daily! Take Out or Indoor/Outdoor seating available.

St. John’s Helpful Shop
246-A Center Ave., Aptos
831-332-7711 or 831-708-4238
[email protected]
Feel good about your holiday shopping at your neighborhood thrift store located near Marianne’s Ice-cream. Mention Growing Up in SC and receive $5 off your purchases. Sat-Sun Noon – 4pm/ Wed 1-4pm.

Wonderland Toys & Classroom Resources
19B Rancho Del Mar Aptos CA 95003
(831) 316-7261
At Wonderland we believe in the wonder of childhood. We are both moms and educators and we are proud to be a resource to our WONDERful community. Wonderland has quality educational materials and specialty toys designed to inspire creativity and wonder in the next generation. We pride ourselves on our customer service and we’d love to hear from you about your Wonderland experience! Thanks for shopping local!


Felton Feed
Pet Parents
6221 Hwy 9 | (831) 335-1212
Instagram @FeltonFeed
Family owned and operated pet supply and feed store focusing on natural and raw pet foods and treats. Serving our community for over 25 years!

The Gilded Lily
Tattoo Heaven
6237 Hwy 9 | (831) 426-1716
Established in 2004
Instagram @thegildedlilytattoos
The Gilded Lily offers quality tattoos in a variety of styles. premade and custom designs. We look forward to making you more beautiful.

Heads Up
Hair Salon
6259 Hwy 9 | (831) 239-7506
Vivid hues and styles found here in a comfortable, yet intriguing environment. Anything from color corrections to balayage, rainbow hair and beyond.

Hallcrest Vineyards
Family friendly
379 Felton Empire Rd | (831) 335-4441
Family run and dog friendly boutique winery established in 1941. Specializing in Pinot Noir, Organic Wines, and Hard Ciders. Open on Thursday-Monday.

Lanctot Art Services
Framing Experts
6222 Hwy 9 | (831) 338-3232
Art Services by Steve & Mary Lanctot, Custom Picture Framing, Fine Art Restoration, Local Artist’s Gallery. Open Tuesday-Saturday 10-5. 39 Years in SLV.

Roaring Camp
5401 Graham Hill Rd, Felton
Holiday Tree Walk at Roaring Camp
See Redwood forests from 100-year-old Steam Trains. At Roaring Camp, view the Holiday Tree Walk. Weekends only; November 27-December 20. Reservations required. Go
Drive in Movies at Roaring Camp
Take the family to the movies. See popular movies In the comfort and safety of your car, Fridays/Saturdays at 6:15 pm, weather permitting. Reservations required. Go to

Home, Life & Style
6223 Hwy 9 | (831) 704-7420
Gifts, artisan goods and treasures for a life well lived. A locally-owned shop nestled in the Santa Cruz mountains supplying style with substance.

Skavenge Art Gallery
Artist Nook
6245 Hwy 9 | [email protected]
An ever-changing collection of nature-inspired visionary art and hand crafted goods. All made right here in the heart of Felton. “Live a life uncommon.”

White Raven
Best Pour House
6253 Hwy 9 | (831) 335-3611
Instagram @ white_raven_pour_house
Enjoy delicious tea, coffee, and espresso drinks, with a large selection of alternative milk, sweet pastries, and savory bites. Home of Larry’s Famous Chai.

Wild Roots
Natural Groceries
6240 Hwy 9 | (831) 335-7322
Friendly Service, 100% Organic Produce, Natural Groceries, Meats, and Bulk Foods. Full Service Deli, Salad and Soup Bar, Juice Bar, Vitamins, Body Care, Local Beer and Wine.

Wylder Space
Good Eats
6249 Hwy 9 | (831) 704-7494
Wylder Space is recreating the social dining scene- bringing people together with good food, good drinks & great company. This is the “art” of entertaining.

Santa Cruz

Adventure Sports Unlimited
303 Potrero St, Suite 15
Santa Cruz, CA
Adventure Sports is known for sharing the love of water. This holiday season give your young, loved ones a lifetime of fun and memories with Swim Lessons at ASU. For your older explorer, our dive shop is filled with gear for the deep, cold ocean in Santa Cruz and beyond!

Jim Booth Swimming
A Gift Certificate to Jim Booth Swim School is a lasting present that anyone can use. Treat someone you love to swim instruction in our comfortable 94 degree pool. Give the new mommy and daddy in your family a set of lessons or help the older kids or adults to improve their swimming. We teach year around at our Santa Cruz and Watsonville locations. $128 for a set of lessons.

Kianti’s Pizza & Pasta Bar
1100 Pacific Ave, Downtown Santa Cruz
Start your holiday shopping early and shop local. Treat your family to great gifts from Kianti’s. Choose from Gift Cards, Kianti’s Wine, Sweatshirts, Blankets, Kianti’s Handcrafted Liquor: Rum, Gin, Vodka & Whiskey or a gift basket. Kick up your feet while you shop on our heated patios.

Santa Cruz Gymnastics Center
2750 B Soquel Ave, Santa Cruz
At Santa Cruz Gymnastics we believe in the power of gymnastics to strengthen our bodies and minds! This winter, give the child in your life the gift of gymnastics! At SCGC, they will run, jump and tumble in our safe 9,000 square foot facility. Check or call for info.

Ultraderm | California Skin Institute
3311 Mission Dr., Santa Cruz 95065
(831) 272-0936
Treat your beauty queen right by giving her the best – medical-grade skin care products. We carry the Obagi Skin Care line, Epionce, and our own California Skin Institute products. Gift cards are available.

Online and Outside

Hilde Hauc Collection
Instagram & Facebool @HildeHaucCollection
Eclectic home decor and vintage treasures. Find what you’re looking for from hand-poured soy wax candles in enamel mugs to wine barrel stave bottle openers.

MusicalMe, Inc.
Locations throughout Santa Cruz and Santa Clara County
[email protected] |
Give the gift of the lifelong love of music to the children in your life from Birth to 8 years. We offer gift certificates in any amount for each of our three award-winning and research-based music enrichment programs: Music Together©, Canta y Baila Conmigo™, and Rhythm Kids©.

Santa Cruz Museum of Natural History
The Museum’s Online Store features a wide array of books, field guides, gifts and toys for nature-enthusiasts of all ages. Shipping and curbside pickup available.

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