Bookshop Santa Cruz

Frederik G. Pferdt, renowned global thought leader and Google’s first Chief Innovation Evangelist, will discuss What’s Next Is Now: How to Live Future Ready. Pferdt introduces a forward-thinking mind-state that will help you navigate ambiguity and uncertainty with intention, transform problems and challenges into profound opportunities, and create exactly the future you want to see.

Elizabeth has a talent for performance, so her appearance in Downtown Santa Cruz for the paperback release of her bestselling novel, Family Lore, is bound to be entertaining! The story, if it is not already on your shelf, is of one Dominican American family told through the voices of its women.

Khushbu Shah, former restaurant editor at Food & Wine magazine will be celebrating the debut of her cookbook, Amrikan. Head to downtown Santa Cruz to meet her and find emotion and food that demand your attention.

Head to the Bookshop to meet Mike Madrid, veteran political consultant and cofounder of The Lincoln Project, for a reading and signing of his new book The Latino Century: How America’s Largest Minority Is Transforming Democracy, an insightful investigation of how and why the two major political parties have failed to appeal to the Latino vote—the second largest ethnic voting group in the country—and the impact it will have on American democracy and politics for decades to come.

Enjoy an evening of live poetry readings from UC Berkley’s C.S. Giscombe and Santa Cruz’s own Nancy Miller Gomez.  Of course, you will also have the chance to purchase their published works, but the reading event is free! 

Olivia Gatwood will be at Bookshop Santa Cruz for a reading and signing of Whoever You Are, Honey, her darkly brilliant debut novel, set right here in Santa Cruz, which explores how women shape themselves beneath the gaze of love, friendship, and the algorithm.

Award-winning New York Times bestselling author and illustrator Jen Wang (Stargazing, The Prince and The Dressmaker) will be at Bookshop Santa Cruz!  She will have a conversation with graphic novelist Thien Pham about Wang’s upcoming graphic novel release Ash’s Cabin—a sensitive narrative about an alienated teen who leaves modern society for the California wilderness to start a new life away from humankind. 

As part of National Bookstore Romance Day, Bookshop Santa Cruz will be giving a lesson on bookbinding!  For the price of the class, you will receive 1 paperback copy of Emily Henry’s novel Book Lovers, and you will save your spot in the bookbinding class to turn your paperback into a hardback.  All materials will be provided.  Adults only (to keep little fingers away from the heat press).  Head to the historic Skylight Room inside Bookshop Santa Cruz for the class.  There will be other romance goodies too!  Even if you are not in the class, you can take a picture with your favorite romance novel and tag the Bookshop (@bookshopsc) on the day to enter their raffle!