Bookshop Santa Cruz: The Latino Century

Head to the Bookshop to meet Mike Madrid, veteran political consultant and cofounder of The Lincoln Project, for a reading and signing of his new book The Latino Century: How America’s Largest Minority Is Transforming Democracy, an insightful investigation of how and why the two major political parties have failed to appeal to the Latino vote—the second largest ethnic voting group in the country—and the impact it will have on American democracy and politics for decades to come.