Santa has lost his reindeer, but you can help find them! Pick up a map at the Downtown Santa Cruz Information Kiosk or Pacific Cookie Company to find participating businesses, and then visit them all to search for the beautiful hidden reindeer. Find just 12 of the reindeer and return your map to the Info Kiosk for a small prize! Find all 28 and you'll be entered to win of our many grand prizes. FUN for the whole family.